Full TimeCharlotte, North CarolinaPosted 05/07/2025Areas of interest: Account Management, Ad Sales, Research/AnalysisRequisition Number: 2025-54014ARS320
Client Reference Code: 2025-54014
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
As part of the Sales Operations organization, the Sr. Account Lead serves as the primary point of contact for the day-to-day management of high-value clients, ensuring campaigns are executed flawlessly and in alignment with the client’s business objectives. This role works in close collaboration with sales and cross-functional partners to deliver strategic solutions and leverage Spectrum’s full suite of advertising solutions.
BE PART OF THE CONNECTION
Campaign Strategy Development: Work closely with sales to understand client business goals, develop strategies and recommend comprehensive advertising campaigns that align with their KPIs and objectives.
Product Expertise: Maintain in-depth knowledge of the company’s advertising products and capabilities to effectively match client needs with the most appropriate solutions.
Campaign Execution: Oversee the end-to-end execution of campaigns, from CNA through to delivery and optimization, ensuring campaign meets goals and expectations of clients
Communication Lead: Act as the primary point of contact for day-to-day communications with account team, ensuring clarity of goals and purpose
Cross-Functional Coordination: Liaise with internal teams to ensure that campaigns are executed according to the agreed strategy and that all teams are aligned with client objectives.
Strategic Growth: Identify and present opportunities for clients to deepen their usage of Spectrum products, based on client needs and objectives.
Relationship Building: Where applicable, develop and maintain strong relationships with client, understanding their goals and positioning the company as a strategic partner.
WHAT YOU’LL BRING TO SPECTRUM
Required Qualifications:
Effective verbal, written, and interpersonal communications.
Strong organizational skills to manage multiple campaigns, timelines, and deliverables simultaneously. Able to interpret data, identify trends and make data-driven recommendations to clients and sales.
Proficiency in translating data, information, and research into powerful points of view and a compelling story.
Knowledge of advertising products and the ability to recommend the best solutions for client needs.
Understanding of campaign development, metrics, and optimization strategies
Experience and knowledge of research databases, tools and applications, including, but not limited to, SalesForce, Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer and comScore, Google Analytics.
Comfortable presenting to both internal sales leadership and external clients
Knowledge of project management methodologies and tools such as SharePoint
Education:
Bachelor’s degree or equivalent work experience- preferaby in Communications, Marketing or Business
SPECTRUM CONNECTS YOU TO MORE
Learning Culture: We invest in your learning through 160+ hours of training, hands-on experience, and mentoring to advance your skills
Dynamic Growth: We invest in your learning, and provide paid training and opportunities to move up and around the company
2025-54014 Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.
