Senior Manager, Market Intelligence

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Full Time Coppell, Texas Posted 10/07/2026 Areas of interest: Business Intelligence, Marketing, Research/Analysis Requisition Number: 2026-84057 MDA605
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Maximizes the company’s competitive performance and market share for both the residential business and commercial segments. With a rigorous discipline around intelligence gathering, verification of syndicated data, and original market-level investigation, analysis and reporting, Market Intelligence Marketers are the company’s subject matter experts of local market dynamics and of all competitors in each of the communities we serve.  


Actively and consistently supports all efforts to simplify and enhance the customer experience.

Assess and validate reporting on competitive overlap and/or presence at the local level

Through cross-functional partnership, collaborates closely at the regional and management area levels with Construction, Technical Operations, Field Project Management and RDOF teams, Residential and SMB Direct Sales, Community Solutions, Spectrum Stores, Government Affairs, and others in order to gather and document insights relative to competitive presence and expansion

Prepare regular competitive reporting and analysis, escalating urgent developments as appropriate, and monitoring Charter trended growth performance in areas of competitive overlap and watch areas

Identify and curate insights on residential and commercial competitors’ current offer strategies, product set and capabilities, offers and pricing, competitive positioning, construction/expansion activity, and other changes affecting market dynamics, performance and share

Maintain and regularly update current, detailed reference materials for all competitors to inform and support Charter marketing, sales, offer and product strategy

Distill competitive insights and implications into clear and concise summaries which are presented to and discussed with Marketing leadership, Regional Operational leadership and Senior Executive leadership

Plan and closely coordinate with leadership of Direct Sales, Community Solutions and Spectrum Stores on targeted initiatives such as Back to School, competitive expansions, new offer deployments and sales sweeps

Play a supporting role in the development of targeted competitive campaigns (or other localized efforts, e.g. multicultural) by providing basis for speed, pricing, production comparison claims

As assigned, develop market assessments and competitive insights outside the Charter footprint in support of various strategic initiatives

As appropriate, ensure the local operation and the front line is informed and aware of the company’s marketing, product and growth initiatives and priorities


Required Skills/Abilities and Knowledge

Ability to present effectively in front of a group
Ability to think critically and strategically
Proven success overseeing marketing reporting and analytics. 
Solid business aptitude and an ability to assess competitive strategy
Analytical skills, including the ability to develop spreadsheets
Strong working knowledge of business statistics
Ability to read financial statements and legal documents
Ability to effectively work independently without direct supervision
Highly organized and disciplined
Detail-oriented and results-focused
Ability to effectively manage and prioritize multiple projects and tasks, including urgent assignments
Ability to manage confidential information
Proficiency on PC and relevant software applications (i.e. word processing, spreadsheet, presentation/PowerPoint, MicroStrategy/Tableau, data warehouse, etc.)
Ability to think strategically and anticipate future trends, needs and expectations

Required Education

Bachelor's degree in Marketing, Communications, or related field, or equivalent experience

Required Related Work Experience and Number of Years

Consumer marketing /sales analytics experience - 6-7

PREFERRED QUALIFICATIONS

Preferred Education

MBA preferred

Preferred Related Work Experience and Number of Years

Experience in telecommunications industry or other highly competitive B2C and B2B industries. Front-line experience as a complement preferred

WORKING CONDITIONS

Office environment
Travel as required


MDA605 2026-84057 MDA605 2026

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.


A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.


Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about Life at Spectrum.
FCC Unit: 13544 Business Unit: Sales and Marketing Zip Code: 75019

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