Marketing Technology & Data Analyst - Spectrum Reach
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
This job posting will remain open until 2025-11-28 09:44 PM (UTC) and will be extended if necessary.
The base pay for this position generally is between $66,990.00 and $107,470.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
SUMMARY
The Marketing Technology & Data Specialist is a strategic, hands-on role supporting both the current roll-out of advanced demand generation initiatives and ongoing modernization of Spectrum Reach’s full demand gen technology ecosystem. This specialist serves as a bridge between marketing strategy, data operations, automation, AI-supporting execution, and campaign execution—ensuring cross-functional agility and readiness for future innovations.
DUTIES & RESPONSIBILITIES
- Support implementation, workflow, and ongoing optimization of key martech stack components, including CRM, marketing automation, ABM, AI orchestration, data warehouse tools and 3rd party databases.
- Assist with setup and enhancement of marketing, sales, and customer experience workflows—leveraging first- and third-party data, segmentation, targeting, measurement, and reporting.
- Build and manage rule-based and dynamic workflows that power demand gen, nurture streams, campaign management, and cross-channel activation—while supporting additional transformation projects over time.
- Collaborate on new marketing technology initiatives (e.g., new tools, platform integrations; including AI platforms, pilot programs, data governance, omnichannel analytics) beyond the demand engine.
- Work with business, analytics, and data science teams on segmentation logic, data enrichment, campaign insights, and process improvement—driving new approaches for audience targeting and lead optimization.
- Maintain data governance ensuring clean, accurate data; support troubleshooting and user acceptance for marketing and analytics platforms.
- Document workflows and build playbooks to support adoption, training, and scale across various functional groups.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Information Systems, Data Science, or related field.
- 2+ years in marketing operations, martech management, or analytics—ideally in an enterprise/B2B environment.
- Experience with CRM systems (Salesforce strongly preferred), marketing automation (e.g., Marketing Cloud, Pardot, Marketo), ABM platforms (6sense/Demandbase) and handling database/integration projects (Snowflake or similar), and AI-powered orchestration tools.
- Skills in workflow logic, campaign automation, and reporting/dashboarding.
- Advanced Excel/data and SQL manipulation skills; knowledge of APIs, or AI-powered marketing tools is a plus.
- Keen interest in new marketing growth technologies, digital transformation, and AI/data-driven practices.
- Excellent communication, collaborative problem-solving, and process documentation skills.
PREFERRED EXPERIENCE
- Exposure to ABM, lead scoring, segmentation, or intent data solutions.
- Familiarity with advanced analytics, omnichannel campaign tracking, and pilot adoption of new martech/AI tools.
- Experience connecting customer data platforms (CDPs) or real-time decision engines or marketing workflows.
- Growth/evolution mindset—with a desire to expand responsibilities into new areas as the business, platforms, and team evolve.
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
This job posting will remain open until 2025-11-28 09:44 PM (UTC) and will be extended if necessary.
The base pay for this position generally is between $66,990.00 and $107,470.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
FCC Unit: 13541 Business Unit: Spectrum Reach
Zip Code: 80111
Who You Are Matters Here
We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.