LATIS Sales Lead, Commerce, Retail & Consumer Growth
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $185,000.00 and $210,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
In addition, this position has a commission earnings target starting at $140,000.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
The LATIS Sales Lead, Commerce, Retail & Consumer Growth owns brand-direct demand creation, enterprise relationship mapping, and commercial opportunity development for LATIS-led use cases across Retail, Restaurants/QSR, CPG, and D2C/digitally native brands. This is a hunter role with overlay responsibility: this person builds and runs their own target-account list and outbound motion, while also co-selling with Category Sales when vertical relationships already exist and partnering with agency/national sellers when an agency path matters. Solutions Engineering supports feasibility, test design, and technical-commercial architecture, freeing this role to focus on enterprise conversations that extend beyond traditional media buyers into CRM, insights, analytics, and finance.
Built on one of the nation's largest first-party signal foundations spanning approximately 30 million U.S. households and 500 million connected devices, Latis transforms real-world activity into intelligence that helps organizations understand consumer intent, context, emerging trends and shifting demand at national scale. https://latisintel.com/
Key Responsibilities
- Build and maintain target-account lists across Retail, Restaurants/QSR, CPG, and D2C brands.
- Map buying committees across marketing, media, consumer insights, CRM/loyalty, customer analytics, growth/acquisition, strategy, and finance/revenue growth management.
- Create and lead senior-level brand conversations that surface enterprise LATIS use cases beyond traditional media buys, e.g., audience intelligence, customer matching/enrichment, propensity modeling, lapsed customer reactivation, store/location opportunity analysis, and commerce media.
- Identify and qualify enterprise opportunities where LATIS can create measurable value, including acquisition efficiency, customer enrichment/segmentation, behavioral insights, and CAC/LTV or market-prioritization impact.
- Qualify opportunities and hand off to Solutions Engineering for feasibility, test design, and technical-commercial development.
- Partner with Category Sales where vertical relationships already exist, co-selling to accelerate enterprise conversations.
- Partner with agency/national sellers when an agency path is the right route into an account.
- Own commercial momentum from opportunity qualification through proposal and close, with Solutions Engineering supporting design and feasibility.
- Operate as a direct hunter with an independent outbound motion, while remaining available as an overlay resource when Category Sales opens a door.
Advanced Experience & Deal Complexity
- 7+ years of enterprise "hunter" sales experience specifically selling high-ticket data platforms, identity resolution, predictive analytics, clean rooms, or advanced programmatic/SaaS solutions.
- Proven track record of closing 7-figure enterprise deals ($1M+ ARR) with continuous, multi-year expansion, specifically targeting Fortune 500 brands in Retail, CPG, or QSR.
- Demonstrated experience navigating complex matrixed organizations and running overlay or co-selling motions without clear, single-buyer ownership.
Technical & Data Sophistication
- Deep fluency in identity resolution, first-party data signals, and privacy-forward architectures (e.g., zero-copy architectures, data clean rooms, pseudonymized matching, and AI/deep learning model training).
- Ability to confidently translate advanced technical data applications—like propensity modeling, continuous household-state modeling, and time-sequence demand forecasting—into high-level business value for non-technical executives.
- Strong understanding of data privacy landscapes, including CCPA, CPRA, and the evolving mechanics of signal loss and cookie deprecation.
Executive Rolodex & Buying Committee Mastery
- An active, elite Rolodex of active C-level and SVP contacts across Retail, CPG, and Restaurants, specifically outside the traditional media agency bubble.
- Proven capability to map and influence non-traditional buying committees, including Chief Data Officers (CDOs), Heads of Analytics, VP of CRM/Loyalty, and CFOs/Revenue Managers.
- Expertise in shifting the narrative away from standard CPM/media buying toward enterprise business outcomes like customer lifetime value (LTV), acquisition efficiency, and market share expansion.
Strategic Account Management & Methodology
- Mastery of complex enterprise sales methodologies to qualify out weak pipeline opportunities early and compress lengthy enterprise cycles.
- Experience partnering closely with Solutions Engineering and Product teams to co-architect custom proof-of-concepts (PoCs) and test designs for skeptical enterprise buyers.
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $185,000.00 and $210,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
In addition, this position has a commission earnings target starting at $140,000.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
FCC Unit: 13542 Business Unit: Spectrum Reach
Zip Code: 10036
Who You Are Matters Here
We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.