Manager, Social Media Content - Spectrum Reach
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $85,080.00 and $153,240.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
SUMMARY
Responsible for developing, implementing and overseeing the Spectrum Reach social media content and across the business. Involved in managing applicable social media accounts. Work collaboratively with others across the Enterprise Marketing organization to prolifically deliver information, insights, and perspectives to current and potential Client and Agency partners through social channels.
DUTIES & RESPONSIBILITIES
- Actively and consistently supports all efforts to build awareness and understanding of Spectrum Reach.
- Assemble, create and monitor content for LinkedIn, Twitter, Facebook, Instagram, and other social media channels.
- Serve as editor for social media channels and external communications content.
- Develop and edit content for social marketing communications materials, establishing consistency of message across multiple channels and networks.
- Monitor social media conversations and coordinate with team leads and colleagues to respond to questions and comments posted.
- Collaborate with partners to develop campaigns that engage fans, while promoting content.
- Conduct social media landscape research to develop new and innovative social media platforms and opportunities.
- Anchored by our thought leadership plan and calendar, lead the development of a comprehensive strategic social media plan, driving brand activity content and online events to maintain relevant and engaging content through all social media channels.
- Conceptualize, design, create and manage content and social media campaigns that generate buzz through viral marketing initiatives, creating ongoing conversations with target audience and key influencers in our market.
- Work closely with marketing team leadership to improve and optimize content performance across all social channels.
- Collaborate with various departments to incorporate social media into marketing campaigns, events, lead generation and PR activities.
- Ensure applicable campaigns and tactics are successfully executed by employees.
- Build relationships and develop initiatives with talent, partners, and influencers to amplify social messaging.
- Track and report key performance indicators and provide recommendations to improve social media reach and effectiveness.
- Drive employee participation with Social Media channels.
- Identify existing and emerging tools needed to execute Social Media strategy and plan.
QUALIFICATIONS
- Experience building social media strategies and campaigns to improve engagement with multiple stakeholders across audiences.
- Social media and B2B marketing content development or agency experience.
- Understanding of and/or experience with the following areas: PR, promotion, AI.
- Project management and web skills.
- Internet and technology advocate who understands key technologies currently used for social media and knows how they integrate and how to customize them for our use.
- Proficiency with social media management platforms such as Hootsuite, Falcon.io, Social Studio.
- Ability to track and report KPIs using native social media dashboards.
- Familiarity with Google Analytics and link tracking best practices.
- Knowledge of Adobe Creative Suite for photo editing, composition.
- Familiarity with technical requirements of multimedia content for social.
EDUCATION
Bachelor’s degree in communications, marketing or a related field or equivalent work experience
RELATED WORK EXPERIENCE
- Social media experience and passion for social media and social networking (5+ yrs)
- Managerment experience (2+ years)
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $85,080.00 and $153,240.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
FCC Unit: 13542 Business Unit: Spectrum Reach
Zip Code: 10019
Who You Are Matters Here
We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.