Sr. Marketing Specialist

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Full Time San Diego, California Posted 11/02/2026 Areas of interest: Account Management, Ad Sales, Research/Analysis Requisition Number: 2026-87419-18 ARS320
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

**WE ARE OPEN TO RESIDING IN ANY MARKET IN OUR FOOTPRINT**

Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

SUMMARY

Creates and delivers compelling sales presentations to support National sales teams in persuading clients and closing deals. Works cross-functionally with Market Research & Intelligence, Marketing, and Sales to build clear, engaging, and persuasive presentations grounded in client needs. This role requires strong visual design skills, storytelling abilities, a deep understanding of sales strategies and Spectrum Reach solutions.


MAJOR DUTIES AND RESPONSIBILITIES

  • Monitor, evaluate, optimize, and report results.
  • Brand ambassador / champion ensuring the elevation of brand throughout the market while adhering to brand guidelines.
  • Partner with sales leadership to evaluate local marketing opportunities to expand brand and product awareness with existing and prospective clients.
  • Partner with Communications team to craft and manage external communications and media messaging.
  • Ensure all external media campaigns meet brand standards and provide campaign metric reports.
  • Work closely with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars and /or B2B events.
  • Oversee the creation of localized marketing assets such as success stories, case studies and testimonials that can be leveraged to drive demand.
  • Localize corporate media & brand assets (create and ensure local flavor) to maximize effectiveness for assigned markets/geography.
  • Collaborate closely with Enterprise Media team and other marketing functions to optimize campaigns and creative assets while ensuring brand consistency.
  • Activate Spectrum Reach brand through market-level support and outreach including local community and chamber organizations advertising opportunities.
  • Rally sales teams in conjunction with sales leaders, behind the Spectrum Reach goals and mission.
  • Measure effectiveness of paid media campaigns with appropriate metrics and make necessary adjustments to demonstrate continuous improvement.

QUALIFICATIONS

  • Bachelor’s degree in marketing, communications, media or related field or equivalent experience is desired.
  • 3+ years of Ad Sales Marketing and/or Media Planning experience is preferred.
  • Advanced knowledge of Cable Television, digital products and advanced advertising products is a plus.
  • Solid understanding of marketing strategies, procedures and best practices is preferred as is knowledge of creative solutions, including digital, on-line solutions, and the use of new technology in designing creative solutions.
  • Outstanding verbal, written and interpersonal communications is critical.
  • Ability to work well with and partner across multiple disciplines including Sales, Marketing and communications.
  • Strong presentation and public speaking skills are essential.

ARS320 2026-87419 ARS320 2026

Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.


A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

The base pay for this position generally is between $60,900.00 and $97,700.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.



Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about Life at Spectrum.
FCC Unit: 13557 Business Unit: Spectrum Reach Zip Code: 92105

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