Senior Marketing Manager, Offers & Program Management
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
Ready to shape the future of connectivity? As the Senior Marketing Manager, Seamless Connectivity, you will drive the integrated marketing strategy for Spectrum’s Residential Internet, Mobile and Device portfolios, unifying multiproduct offers into one compelling value proposition. Lead cross-functional teams and bring creative programs to life across every touchpoint, making your mark on how customers experience seamless connectivity.
How You’ll Make an Impact
- Define integrated offer strategies based on customer needs, competitive dynamics and business objectives
- Translate strategic plans into actionable offer requirements with clear constructs, eligibility, pricing, messaging and positioning
- Develop unified targeting, positioning and messaging frameworks to deliver a consistent value proposition across multiple product offers
- Create offer-driven briefs that guide Creative, Brand, Media and CRM teams on goals, audiences, messaging and key tactics
- Collaborate with cross-functional teams to ensure messaging consistency and strengthen portfolio storytelling throughout launches
- Manage offer integrity by aligning naming conventions, compliance requirements and lifecycle management
- Build, document and share offer frameworks, playbooks and enablement materials for clarity across partner teams
- Develop annual and quarterly roadmaps to sequence launches and marketing programs across Internet, Mobile and Devices
- Lead cross-functional teams to align deliverables, readiness requirements and operational plans for on-time launches
- Oversee launch execution, manage workflows, resolve risks and drive go/no-go decisions
- Track program performance and provide updates to stakeholders, optimizing programs based on learnings and codifying best practices
Working Conditions
- Office environment
What You’ll Bring to Spectrum
Required Qualifications
Education
- Bachelor’s degree or related discipline or equivalent experience
Experience
- 7+ years of marketing experience
Skills
- Functions and thrives in a high velocity, complex, multi-product, and multi-segment launch environment
- Ability to drive successful product and/or offer launches in consumer businesses
- Strong strategic thinking skills and ability to rationalize multiple offers/products into a single value proposition to target audience
- Significant experience with and ability to work within and lead creative, media, and CRM workstreams; able to partner across key marketing stakeholders
Preferred Qualifications
Education
- MBA or master’s degree
Experience
- 10+ years across agency and corporate marketing teams
Skills
- Deep experience in consumer businesses such as Internet, Mobile and Devices
- Creative or marketing agency experience
- Fortune 500 marketing experience
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
FCC Unit: HQ452 Business Unit: Sales and Marketing
Zip Code: 06902
Who You Are Matters Here
We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.