Sr. Director, Brand Strategy - Spectrum Reach
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
SUMMARY
Responsible for overseeing brand marketing related needs for Spectrum Reach’s multi-screen advertising solutions. Works directly with key Growth leaders developing and executing marketing strategies to grow revenue across the enterprise. Works cross-functionally with Enterprise Marketing teams to execute brand strategies and campaigns – serving as the guide to brand voice and strategic execution. Partners closely with cross-functional teams to support operational excellence and drive employee engagement around our brand values.
MAJOR DUTIES & RESPONSIBILITIES
- Actively and consistently support all efforts to simplify and enhance the internal and external customer experience.
- Responsible for overseeing all brand marketing related needs for Spectrum Reach’s advertising solutions.
- Partner with the VP Enterprise Marketing to craft the marketing strategy and value proposition for our solutions and manage a team of to activate the strategy.
- Build strong relationships across marketing and the entire organization to ensure teams working on internal and external touchpoints understand the brand strategy to deliver a unified brand narrative.
- Partner closely with creative teams to elevate and align executions ensuring consistency across all marketing channels. Help develop executive presentations to showcase the work, demonstrating how it aligns to the broader creative strategy and impact through brand metrics and performance.
- The Sr. Director will be responsible for “connecting the dots” between our solutions and our key ad sales categories and developing marketing strategies to help grow revenue across these categories.
- Oversees the development and execution of our media plans/campaigns ensuring they support the marketing strategy and maximize paid and O&O inventory.
- This person must be able to work effectively in a highly collaborative and matrix organization, to successfully partner with Growth, Product, Activation, Sales, Thought Leadership and Communications, Content Studio, Research, and Finance to activate and deploy marketing strategies.
QUALIFICATIONS
- Develops corporate and/or organizational policies and authorizes their implementation. Detailed knowledge of company allows for innovative concepts and promoting new ideas. Provides direction to senior managers in various areas, groups, and/or operations
- Consistently works with abstract ideas or situations across functional areas of the business. Through assessment of intangible variables, identifies and evaluates fundamental issues, providing strategy and direction for major functional areas. Requires in-depth knowledge of the functional area, business strategies, and the company’s goals
- Erroneous decisions will have a long-term effect on the company's success
- Complete knowledge of company products and services
- Ability to effectively manage large and complex projects
- Effectively lead and support cross-functional teams throughout the product lifecycle
- Demonstrated know how of the multi-screen advertising landscape. Understanding of multiple platform content consumption
- Demonstrated understanding of how to leverage key research tools to craft actionable insights and strategies.
- Utilize consumer segmentation and advertising personas to support marketing campaign development and innovation
- Understanding of new product pipeline development and innovation (concept development, testing & commercialization)
- Ability to craft brand marketing strategy (purpose, value proposition by segment and category, personality & positioning)
- Ability to translate product features into customer benefit
- Ability to develop simple and easy to use sales and marketing materials
EDUCATION
Bachelor's Degree or equivalent work experience.
Advanced degree preferred
RELATED WORK EXPERIENCE
- Brand Marketing experience - in the media/ advertising industry (Online player, Digital Agency, Cable Distributor or Programmer) - 10+yrs
- Management experience - 7+yrs
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
Who You Are Matters Here
We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. Learn about our inclusive culture.