Director, Product Marketing
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $135,300.00 and $240,100.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about Life at Spectrum.
The Director, Product Marketing, Connected Home and Value-Added Services owns the products and services that attach to the Internet connection and grow revenue per household. That covers whole-home WiFi and the hardware behind it, network security and parental controls, the connected home platform, residential voice, remote technical support, and the partnerships that sit above the network, including gaming and entertainment. Most of it is sold to households Spectrum already has, and several of these services are moving from included in the rate to sold separately. The role defines these product lines and takes them to market, from marketing requirements through positioning, launch and in-market performance.
MAJOR DUTIES AND RESPONSIBILITIES
- Actively and consistently supports all efforts to simplify and enhance the customer experience.
- Product line and roadmap. Define the product lines on the connectivity roadmap. Partner with Product Management and Offer Management on what Spectrum builds, buys or partners for, write the marketing requirements, influence what gets built and in what order, and sequence the committed roadmap into the marketing calendar. Own the partners that sit above the network: Thread and Matter ecosystem standards, certified router and smart device partners, the white-label home security partner, silicon and carrier partners behind cellular backup, remote support vendors, streaming onboarding partners, and gaming and entertainment partnerships. Hold each to committed launch dates, co-marketing terms and a commercial return. Measured on attach rate, revenue per household and churn.
- Positioning. Author the positioning for these product lines, working to the positioning set at portfolio level. Define how whole-home coverage, always-on reliability, security and voice become customer benefit, and make the case for a managed service over equipment customers buy themselves.
- Launch and enablement. Build the go-to-market plan for each launch across families running on different cadences, including platform changes that affect the existing base, and plan the customer communication that protects satisfaction through each one. Give ecommerce, retail, care, field technicians and direct sales what they need to sell and support the services, and confirm each channel is ready before a launch goes live.
- WiFi. Own the WiFi portfolio end to end: Advanced WiFi and the migration of Panoramic WiFi onto it, Whole Home WiFi sold with extenders, Invincible WiFi with cellular and battery backup through to Invincible WiFi 8, WiFi 7 routers and the WiFi 7 Extender through to its second version, the WiFi 8 generation of routers, mesh extenders and multi-dwelling hardware, WiFi Coverage Optimization, Do Not Disturb pods, multi-link operation for extender backhaul, channel puncturing and WPA3. Each hardware generation creates an upgrade opportunity across the installed base, and this role owns the plan to convert it.
- Security and parental controls. Own the security portfolio end to end: Enhanced Security sold as a subscription, Security Shield including the residential proxy and mobile security, Security Shield OnThe Go with VPN, Spectrum Safety parental controls, Advanced Device ID, Certified Router validation for retail routers, IoT vulnerability scanning, the ancillary security marketplace covering identity and credit protection, and Spectrum Home Security delivered with a partner.
- Connected home. Own the connected home platform: Thread networking, Matter interoperability across smart home ecosystems, Router-as-a-Platform opening the gateway to third-party services, Delphi quality of outcome and application reporting, Spectrum Preferred smart device sales, Complete Care remote technical support, Xumo seamless onboarding and WiFi First.
- Residential voice. Own the voice portfolio: the Metaswitch to IMS migration, voice portal consolidation, voicemail migration, cross rate center porting, star code alignment, High-Definition Voice, Call Guard, emergency call alerts and the high-capacity ATA.
- Attach and monetization. Grow what each household pays for on top of Internet. Set the attach and upgrade targets, and own the plan that moves customers onto paid services. Where a service moves from included in the rate to sold separately, build the positioning, plan the transition messaging for the existing base, and make sure what is included is stated accurately from the date it changes. Own the product side of the base communication plan, since almost all of this sells to households Spectrum already has.
- Claims, research and testing. Author the claims this product line uses and partner with Consumer Insights and Product Management on the research that substantiates them and the tests that read what works. Research design and test design sit with Consumer Insights. The claim strategy is set at portfolio level.
- Pricing and packaging input. Bring the product-level evidence and recommendation into marketing's pricing position: the monthly rate for each service, how much hardware a rate includes and what an extra unit costs, which tiers include a service and which pay for it, and the bundling behind the economics.
- Measurement. Define what success looks like for each launch, build the reporting that shows what moved attach, revenue per household and retention, and act on what it says.
- Cross-functional leadership. Lead the work across Product Management, Offer Management, Pricing, Consumer Insights, Integrated Marketing, Base Marketing, Sales, Channel, Care, Field Operations, Finance and Legal, and hold each of them to the plan.
WORKING CONDITIONS
- Office environment. Approximately 10% travel for market visits, store visits and industry events
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Experience owning a consumer product family end to end, from marketing requirements through launch and in-market performance
- Experience growing recurring or value-added services that raise revenue per customer
- Experience marketing a service that moves from included in the rate to sold separately
- Experience working to a multi-year product roadmap and turning it into a marketing plan
- Experience authoring positioning and claims substantiated against independent measurement
- Experience bringing products to market with technology, ecosystem or white-label partners
- Experience working with a product organization on build, buy or partner decisions
- Experience delivering through cross-functional teams without direct authority
- Ability to turn a technical capability into a benefit a customer understands
- Ability to get decisions made across Product, Sales, Finance, Legal and Creative without direct authority
- Ability to read performance data and change the plan based on it
- Strong written and verbal communication, including with executives
Required Education
- Bachelor's degree in Marketing, Business or a related field, or equivalent experience
Required Related Work Experience and Number of Years
- Product marketing - 8+
- Owning a product family or portfolio, including accountability for in-market performance - 5+
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
- Residential broadband, connectivity or a comparable consumer technology business
- Marketing managed WiFi, mesh networking or in-home connectivity
- Marketing consumer security, such as parental controls, threat protection or home security
- Marketing smart home products, or working with smart home interoperability standards
- Marketing a white-label or partner-delivered service sold under the company brand
- Content, gaming or entertainment partnerships bundled with a subscription
- Attach, upgrade and retention marketing to an installed base
- Marketing a product line across more than one technology footprint during an integration
- Use of AI tools for research, analysis, content and competitive monitoring
Preferred Education
- MBA combined with an undergraduate degree in engineering, computer science or a related technical field, or comparable technical depth gained through experience
Preferred Related Work Experience and Number of Years
- Product marketing in broadband, connectivity or a comparable consumer technology business - 10+
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $135,300.00 and $240,100.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about Life at Spectrum.
FCC Unit: HQ452 Business Unit: Sales and Marketing
Zip Code: 06902